Case Studies
Explore Real World Results from Small Law Firms Like Yours
Personal Injury Lawyer Sees 41% Lower Cost Per Lead in Just 10 Days
The Challenge
A personal injury lawyer wanted to quickly scale his practice but was cautious about diving headfirst into digital marketing. He needed to generate a high volume of high-converting leads in a very short time frame to justify his marketing investment. With limited time to test, he wanted a reliable and efficient solution that would produce results fast—and with precision.
Our Solution
- Conducted thorough research to identify the best-performing creatives and assets.
- Launched a TOF campaign on day 4 with multiple ad sets and 10 highly targeted lookalike and interest-based audiences.
- Began with a $30/day CBO campaign, strategically increasing the budget while pausing low-performing ads.
The Results
- Secured 23 high-quality leads in just 10 days.
- Achieved a CPL of $59.53, 41% below the target of $100.
- 2 out of 3 ad sets performed exceptionally well.
- Identified 2 winning creatives and 3 successful ad copies within 2 weeks, creating a repeatable blueprint for future campaigns.
- The client quickly finalized the contract, impressed by the results.
Lawyer Brings in 83 High-Converting Leads in Just One Month—With a CPL of $11.21
The Challenge
A lawyer came to us frustrated with the constant waste of time and resources on leads that never converted. As her efforts to secure new clients drained her energy, her existing clients were being neglected. She realized she couldn't afford to keep chasing potential leads while neglecting her current caseload. That's when she turned to us for a solution.
Our Solution
- We recognized the potential in her strong portfolio and high-profile cases.
- Focused the ad campaign on showcasing her credentials and expertise to attract people actively seeking her services.
- Crafted a Facebook ad campaign that specifically targeted individuals who needed her skills, putting her front and center where it mattered most.
The Results
- Generated 83 high-converting leads in just the first month.
- Achieved an incredibly low cost per lead of $11.21.
- The client successfully converted many of these leads into high-value clients, allowing her to focus on winning cases while we handled the marketing.
Personal Injury Lawyer Sees 23 Leads and $59.33 CPL with Testimonials-Driven Facebook Ad Campaign
The Problem
A personal injury attorney was struggling to attract new clients. The challenge was understanding how to effectively reach out to potential clients who were dealing with physical and emotional trauma after an injury. Identifying and convincing victims to take legal action was difficult, and his business needed a steady cash inflow to stay afloat.
Our Solution
- Conducted thorough research into the client’s services and their target audience to understand their needs.
- Recognized that potential clients were primarily searching for help online, so we focused on building a strong social media presence and running Facebook ads.
- Leveraged powerful testimonials from previous clients to build trust and address the pain points of new prospects.
The Results
- Generated 23 leads within just one month.
- Achieved a cost per lead (CPL) of $59.33.
- The testimonials created instant credibility, making it easier for the attorney to convert leads into paying clients.
Family Law Attorney Doubles Down on Digital Marketing and Secures 18 Leads in 2 Weeks
The Problem
A family law attorney realized that relying on word-of-mouth referrals was no longer enough to sustain his practice. While his schedule used to be filled with appointments, he was now struggling to generate leads. He needed a solution that could replace outdated methods and bring in a steady flow of clients.
Our Soultion
- Transitioned the client from traditional organic lead generation to a more effective digital strategy with Facebook ads.
- Created a targeted ad campaign that connected him directly with individuals actively seeking legal services in family law.
- Positioned the ads to ensure they reached the right audience—people who needed his services and were ready to engage.
The Results
- Generated 18 high-quality leads within just 14 days.
- Achieved a cost per lead (CPL) as low as $7.86.
- The client not only secured immediate clients but also gained a clear understanding of the importance of digital marketing for long-term success. Digital marketing is now an integral part of his growth strategy.
Attorney Struggles to Close Deals—Secures 175 Highly Qualified Leads in 3 Months
The Problem
An attorney reached out to us after struggling for six months to close any clients, despite receiving referrals and scheduling calls. Although he was putting in the effort, his leads were unqualified, often seeking free consultations rather than committing to serious legal services. The situation was becoming dire, and he needed a solution fast.
Our Soultion
- Identified that the referrals and leads he was getting were not the right fit for his practice.
- Designed a targeted Facebook ad campaign aimed at clients actively looking to hire legal services within the next few months.
- Positioned the attorney as the ideal solution for clients who were serious about getting professional legal help.
The Results
- Generated 18 high-quality leads within just 14 days.
- Achieved a cost per lead (CPL) as low as $7.86.
- The client not only secured immediate clients but also gained a clear understanding of the importance of digital marketing for long-term success. Digital marketing is now an integral part of his growth strategy.
Boosting Online Visibility and Driving Traffic for a Law Firm Struggling with SEO
The Problem
This law firm was facing serious online visibility issues. The website wasn’t SEO-friendly, lacked proper structure, and most of the content wasn’t optimized for relevant keywords. As a result, their search rankings were practically nonexistent. The firm had multiple practice areas, but their site was disorganized and failed to attract the right audience. They had also been burned by a previous SEO provider, leading to a lack of confidence in digital marketing efforts.
Our Soultion
We started by conducting a thorough audit of the website to identify all the problems. Then, we created a detailed, strategic plan that we presented to the client for approval. Our approach included:
- Resolving structural and technical issues to enhance SEO and search visibility.
- Updating existing content with target keywords for better optimization.
- Creating fresh, high-quality, and keyword-optimized content to attract the right clients.
- Building high-quality backlinks to boost domain authority.
- Implementing Accelerated Mobile Pages (AMP) to improve mobile load speed and user experience.
The Results
- A 193% increase in organic traffic in just 7 months.
- Bounce rate dropped from 96% to 68%.
- Ranked on the 1st page of Google for 21 competitive keywords.
Significant improvement in mobile load speed and user experience. The website is now fully optimized, generating more traffic and leads, and offering a better online presence for the firm.
READY TO SEE WHAT WE CAN DO FOR YOUR LAW FIRM?
Whether it’s through SEO, paid advertising, or content creation, we focus on delivering high-value leads that translate into long-term clients. If you’re ready to take your practice to the next level and leave behind ineffective marketing strategies, let’s chat. Our team is here to build a roadmap that ensures your firm’s growth—without the guesswork.
We help small law firms get a predictable stream of high-value clients so they can confidently grow their practice without worrying where their next case will come from using our LeadCounsel Connect System.
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